Sponsored Content by Visit Mankato
Taking the time to research and gather proposals to find the perfect event venue can be an overwhelming task and time consuming. LinkedIn is an innovative, resourceful tool you can use for this purpose.
LinkedIn is the single best source of business professional contact information available on the web and can be utilized in various ways. LinkedIn is a database of information, which is why nearly every professional is using it to connect with others. Furthermore, most professionals use LinkedIn for sales prospecting, but there’s definitely potential to use it for other purposes.
However, why not use LinkedIn to find the perfect venue?
According to LinkedIn Sales Solutions, “with over 400 million members, LinkedIn is at the forefront of connecting B2B buyers and sellers. 75% of the B2B buyers use social media to make buying decisions. 50% of B2B buyers use LinkedIn as a source for making purchase decisions. 76% of B2B buyers prefer to work with recommendations from their professional network.” LinkedIn provides the opportunity for professionals to connect with each other smarter, not harder. Here are 5 helpful tips to use LinkedIn to find the perfect event venue.
Tip #1: Develop a searchable public profile:
- Upload a professional profile picture: You are more likely to have your LinkedIn profile viewed if you have a picture.
- Write a captivating headline: Add your job title, current company and a tagline about what you are searching for.
- Add a summary: Your summary is a story about you so don’t be modest. Share the vision you have for your role or company.
- Add multimedia: You’ll make the most of your exposure and better display your need. Once your profile is complete you will be included in the searchable results.
Tip #2: Interact with industry: You can be an expert in the field if you want to be by joining industry groups and engaging in relatable discussions. With this, you will receive real-time updates and recommendations. You can click “learn more” to get introduced through referrals or common connections. You can click “who has viewed your profile” to find out the number of connections and percentage your profile ranks against other professionals in the industry.
Tip #3: Stay Up-to-Date with Pulse: Pulse is a news application offered by LinkedIn allowing professionals to write and share content written by experts in various industries. The application offers three outlets: Your News, Top Posts and Discover. They can be used to inspire and engage all professionals.
How to Publish a Post on Pulse:
- Draft your message in Microsoft Word, proof, then copy into LinkedIn.
- Hyperlink certain text to drive traffic to your website.
- Add multimedia to increase interest.
- Choose three relevant tags that relate to your content.
- Click publish!
Tip #4: Search Venue Finding: Venue Finding is a free comprehensive database that will assist in finding the right articles, experts, careers and more. The results will specialize in finding the perfect venue and negotiate rates to get you the best deals. You can talk with professionals who have certain skills, read relatable posts and listen to top presentations in the field.
Tip #5: Connect with others through InMail: You can send InMail messages directly to a professional, asking for information even though you’re not connected. This is the most credible way to message anyone and provides a high response rate.
As you can see, LinkedIn is an invaluable technology tool for many reasons. These are top ways to search for the perfect venue and connect with other professionals.
Sponsored Content by Visit Mankato
Discover Mankato’s extensive cycling trails, open country roads, downhill slopes and river rapids. While you’re here, you’ll also find just the right combination of small town feel and thriving regional center. Mankato is a hub for arts, entertainment, shopping and nightlife. And it’s all so close. Just a short 75 miles from Minneapolis, Mankato is an easily accessible Minnesota destination of choice. Visit Mankato is an affiliate of Greater Mankato Growth, Inc. which also includes Greater Mankato Growth and City Center Partnership.