You’re Invited! The Guests’ Experience Starts with the Arrival of the Invitation

Who among us doesn’t love getting a beautiful invitation in the mail? The anticipation and excitement as you make your way from the mailbox, oohing and ahhing over the calligraphy, admiring how the stamp so perfectly coordinates with the envelope and feeling like a child as you eagerly wonder who it could possibly have come from.

All of these feelings further the notion that setting the tone of an event through a great invitation is a sure way to get people thinking about the festivities and looking forward to being part of an amazing experience.

As I have said before, all events should have a distinct beginning, middle and end. Thinking of the invitation as the start of the guest experience forces the planner to choose styles, themes and motifs that will be carried through the event from the time the invitation is opened all the way through guest departures.

Placecards, table numbers, personalized napkins, menus and favor tags can all coordinate with the invitation. Instead of using the same design throughout, taking a flourish, a font style, a color or a portion of the most pronounced design element and including that in each of the various pieces will create a familiar feel for guests while continuing to peak their interest throughout the time they spend with you. 

The weight and texture of the paper you choose can also add to the tone of the event. While a heavier paper or one with texture is often desired, it is possible to create incredible visual texture through graphics that pop, allowing the budget to stay in tact while still accomplishing a powerful statement.

At a time when paper is becoming passé, it is more important than ever to continue the time-honored tradition of the art of the written (or printed) word.

Take the time and care to plan the printed pieces that will communicate your event carefully and you are sure to receive rave reviews and excited guests as they can’t wait to see what more is to come.

About Amy Zaroff: As a former television producer and restaurateur, everything Amy Zaroff has done in her career has been focused on producing incredible experiences and making memories.

The team at Amy Zaroff Events + Design is in the business of creating life’s most memorable celebrations through a distinct process that captures your vision and brings your dreams to reality.

Every event detail is handled with care and nothing is overlooked, from party etiquette to thank you notes, and everything in between. Learn more at www.amyzaroff.com.

Photos: Kelly Brown Weddings