Due to its influx of new hotels and venues, hosting of major events like the Super Bowl LII, vibrant music and food scene, and value, Minneapolis has been named a destination on the rise in 2020 by CWT Meetings & Events.
"The brand of the Bold North as a great destination which delivers a great experience – regardless of the weather – truly does aid in selling the Twin Cities," says Beau Ballin, commercial leader, North America, CWT Meetings & Events.
As the 13th largest metropolitan economy in the U.S., Minneapolis boasts more than just a unique cityscape. "The great outdoors, 10,000 lakes and Mall of America continue to be the backdrop for attracting events," Ballin says.
Tourism in Minneapolis continues to grow as the city is consistently ranked a top place to live and work, plus it was named a top outdoor city and ranked the healthiest city in North America by Forbes.
"Those who visit Minneapolis for national events or business meetings show a large propensity to return on personal vacation," Ballin says. "A vibrant city, world-class dining, local and national theatre, a growing list of business and boutique hotels against the backdrop of seasonally-inspired outdoor experiences have proven to be a significant draw. And of course, the Mall of America continues to pull in tourism from around the globe."
Though Minneapolis continues to struggle with being relatively unknown and perceived as having a short season due to its record-breaking cold spells, Ballin says the city's greatest strengths reside in its great air lift, strong service mindset and ability to surprise and delight as a destination.
"The addition of luxury supply and additional boutique hotels round out gaps the Twin Cities has historically had and definitely improves our attractiveness as an event destination," Ballin adds. "The Canopy by Hilton, the Hewing Hotel, The JW Marriott and the June announcement of a Four Seasons opening in 2022 in downtown Minneapolis are cause for excitement in a city previously dominated by 3-star business hotels."