Expert Advice

02/4/13
A hospitality bag is the first welcome gesture you make and the last reminder of the event-if it gets taken home. How do you create a bag people won’t toss? Figure out who your audience is, how and when they will be using it, and...
10/26/12
Meeting and event planners spend countless hours designing details large and small to please the senses of attendees-from elaborate lighting and sound design to luxurious linens and comfortable seating. Yet few really consider scent. That’s a mistake:...
06/22/12
Company meetings and events are taking place online more than ever. And why not? They’re a smart way to rally the troops when face-to-face meetings aren’t an option. Whether it’s a small group or a super symposium with 800+ attendees, you need a plan if...

Running Your Business

01/18/12
1. Recognize, reward and respect your employees. Too many bosses think that money will motivate their employees to perform well. Money will get you into the game, but it will have no impact on performance. If you really want to motivate your employees,...

Suppliers Speak

09/13/11
Color TheoryThe world of color marketing is very colorful, to say the least. There are two major organizations that forecast colors in the United States. Color Marketing Group (CMG), is perhaps the best-known organization of color...

Event Trends/New Ideas

09/13/11
>>Stacy Fantauzzi , account manager, metroConnections What’s in?“Give-back” events—they give the employees and guests a rewarding experience. What’s hot?Our Picasso event has really taken off. It is teambuilding at its...
09/13/11
>>Maria Davis, senior program manager, conferences and meetings, metroConnections What’s in?Transforming the room from one look to another look in the same night. For example, the reception area and ballroom was...
09/13/11
>>Elizabeth Plaetz Lori, director of events, Style-Architects What’s hot?From creating apps, individual hashtags or QR tags for your event, technology plays a substantial role in the effectiveness and efficiency of today’s...
09/13/11
>>Matthew Trettel and Bruce Vassar, The Wedding Guys What’s in?Farm-to-table is big and part of the greening of events overall. Local, sustainable and organic foods. The other interesting twist on this is service style. Family style...
09/12/11
>>Todd Pinzuti, Bungalow 6 Design What trends are you seeing?Layer and texture, embroidery, embellishment, vintage-inspired fabrics and paper. What’s in?All shades of pink but specifically dusty rose pink from the ’80s....