Hilton MINNEAPOLIS/ BLOOMINGTON

New Bloomington is a Force to be Reckoned With

Sure, it’s Minneapolis that has the Super Bowl coming to U.S. Bank Stadium in 2018. But what some might overlook is the group effort that went into acquiring the national event—and Bloomington’s role in particular. “We were an intricate part of [the Super Bowl bid]; a very, very key factor,” says Bonnie Carlson, president and CEO, Bloomington Convention & Visitors Bureau.

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