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  • How to Offer More Impactful Conference Content

     
    POSTED January 9, 2017
     

What is the ideal length for a keynote presentation? What about a breakout session at your conference? During the event planning process you are trying to fill the time, but is that the best approach? 

Conference planners usually ask speakers to deliver keynotes ranging from 40-90 minutes. For breakouts, 60-90 minutes is the norm. This is such a common practice that it forces speakers to create content to fill the time, instead of offering the most impactful message possible.

The next time you fill speaking slots for your conference, focus less on how much time you want the trainer to spend. Instead, have a conversation with each speaker about their presentation. Ask what is the most memorable, challenging, or thought-provoking point they hope attendees remember. Then, ask what is the shortest and/or longest amount of time it would take for the speaker to share that impactful message. 

If it is 15 minutes, have a 15-minute session and call it good. What if they say four hours? Give them the afternoon to take attendees on a deep-dive content journey.

Content at conferences is growing stale because everything fits in the same time frame. Let’s add some variety, and base it on the impact of the message. This will lead to a better experience for everyone, and higher quality conference content!

 

Graves Hospitality has proposed plans for a future development on the current site that will necessitate the immediate closing of Bradstreet Craftshouse in Minneapolis.

The restuarant opened in 2009 in the downtown Minneapolis Graves 601 Hotel. In 2014, Graves Hospitality sold the hotel and the Bradstreet concept was moved to the Lowry Hill neighborhood of Minneapolis. It opened again in 2015. In approximately 14 months, Bradstreet will open within the InterContinental Hotel, which will be directly connected by skyway to Terminal One of the Minneapolis-St. Paul Airport.

 

One highway exit away from Minnesota's largest city, there’s an oasis of free parking, great shopping and a bustling social scene. “We like to say that we’re so close to Minneapolis, we share a ZIP code,” says Becky Bakken, president and CEO of Discover St. Louis Park. “We’re convenient and near all the experiences and activities that meeting and event participants want.” 

 

The fast-casual Chicago-style food concept, Portillo’s, will be opening its first Minnesota location at 8450 Hudson Rd. in Woodbury at 10:30 a.m. on Tuesday, July 11. The new location marks the brand’s 50th restaurant opening.

The restaurant will feature a 1920s theme with décor inspired by the Prohibition era. The restaurant will include seating for more than 200 guests, with double drive-thru lanes and an outdoor patio.