Keep it Social: 5 Ways to Ensure Event Engagement

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Sponsored by Mintahoe Catering & Events

With billions of people using social media every day, there’s huge opportunity to promote your event and create organic content for your brand thanks to your guests and their smartphones. Incorporate these five approaches into your next event to encourage engagement and make your next event the talk of the town.

Hashtag Creativity

Unique hashtags are nothing new, but it’s the first step to success. It’s important your event has one for several reasons. The general purpose of a hashtag is to catalogue photos into mini albums on social media. A unique hashtag lets guests know you value social media engagement during the event. It also allows you to incorporate interactive elements into your event and create an unforgettable experience. The most important rule about a unique hashtag is to make it as visible as possible on all event collateral, so you can capitalize on the social posts during the event.

Interactive Engagement

Take your hashtag to a new level with an interactive element like an online app or streaming slideshow during your event. The more interaction your guests see, the more engagement your event will get. Gamification is another interactive way to optimize social media engagement. Skip the fish bowl of business cards for your door prize and choose winners from social media posts! Each post with your unique hashtag counts as an entry into the drawing. A great company party idea is to create a social media scavenger hunt. This fun gamification through social media encourages guests to engage with the event, other guests, and your brand. Win, win, win!

Natural Selfie Spots

Photo booths and props are always fun, but a natural selfie spot brings tons of organic social media engagement. CVB’s and hotels do this really well like the Bean in Chicago or the Red Heel in the Cosmopolitan. This concept works like a charm when translated into an event. The key is choosing a statement piece that will surprise and inspire your guests to snap pictures on their own. Try a giant lawn chair at a summer event or an oversized ornament during the holiday season and watch the selfies fly!

Picture Perfect Menu

If you’ve been on Instagram, you know food photos rule the social media world. Keep that in mind when designing your menu. If you’re planning a breakfast event, step up your donut game with hanging donuts rather than a few trays on a banquet table. Offering a hosted bar? Reverse the concept of bar lines by having bartenders stroll around pouring beer and wine flights for guests. A little creativity with the menu will surprise guests and have them effectively promoting their menu (and your event) in no time!

Keep the Momentum Going

It’s the end of the night and your event was a smashing success! Now what? Experienced event planners know that the excitement of an awesome event will last for another 24-48 hours. Capitalize on this natural buzz by posting photos or video the very next day before you ride into the social media sunset.

Sponsored by Mintahoe Catering & Events

Award-winning Mintahoe Catering & Events is the largest pure catering company in Minnesota. With endless catering capabilities and extraordinary signature venues, Mintahoe caters more than 5,000 events each year.

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