Meet Lataya Williams, 2019 Up-and-Coming Supplier

  • Meet Lataya Williams, 2019 Up-and-Coming Supplier

    Minnesota Meetings + Events is proud to introduce our 2019 Hall of Fame, made up of seven top-notch individuals who are positively impacting the meetings and events industry.

     
    POSTED April 29, 2019
     
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UP-AND-COMING SUPPLIER
Lataya Williams

Sales Coordinator; U.S. Bank Stadium – SMG

On getting into the industry: “I majored in public relations in college and I did competitive public speaking—I loved that adrenaline rush and I knew I wanted to be in front of and working with people in some way. ... When I interned with Meet Minneapolis I got to spend a lot of time at the Minneapolis Convention Center and that’s where I got to see the events world up close. Seeing that energy and people rushing from room to room or coming out for general session sparked that first idea that this could be a world I want to get into.”

“My biggest challenge has been getting through the busy season. It can mean a lot of long days, a lot of six-day weeks, which is exhausting but remembering my job is such an incredible opportunity gives me the stamina to push through.”

Memorable career moment: “When I joined ILEA, I decided to help with the Star Awards. At the event, Christie Altendorf began describing the Volunteer of the Year Award. She was describing what this person had done and it turns out she was describing me! It was such an unexpected honor that’s really stuck with me.”

On preparing to meet with clients: “I’m always gathering as much information as I can. I want to understand [my client’s] voice, how they promote themselves. Information is power and when I can come in with that information, I bring more confidence, making it easier to make those personal connections. Being in a peopledriven business, that’s crucial.”

On her future: “I love that there are so many possibilities and directions to go in this industry. In my current role I can already see so much growth for myself and I’m not sure where it will take me, but just knowing that excites me for what’s to come.”

Minnesota has a bounty of venues that are made for sharing on social media.

 

MNM+E’s annual readers’ choice awards brought 295 meeting and event professionals to the Lumber Exchange Event Center on April 24 to honor the 2019 award winners and Hall of Famers. Frank Maciel was the event’s emcee. Mall of America was the premier sponsor, and Discover St. Louis Park was the event’s Uber sponsor, giving attendees a credit to the ride-share app.

 

Meghan Gustafson and Christie Altendorf, co-chairs of ILEA Live 2019, talk about the event’s return to Minneapolis and how they’re working together to pull off an event to remember.