• Super Bowl LII By The Numbers

    More Than 1 Million People Attended Super Bowl Festivities In Twin Cities

     
    POSTED February 9, 2018
     

For 10 days, Minneapolis was home to Super Bowl LII and all the festivities and visitors that came along with it. More than one million people, including Minnesotans and visitors from across the globe, came to celebrate the biggest night in football and contributed to an unmatched energy and activity level in the Twin Cities.

“As hosts, we take great pride in the feedback we’ve heard from the Minnesotans and visitors from across the world that had a great time at our unforgettable Super Bowl festival in the Bold North,” said Maureen Bausch, CEO for the Minnesota Super Bowl Host Committee. “From the electric atmosphere on Nicollet Mall to the fun and festivities at Mall of America, we are thrilled that more than one million people shared in the celebration as we showcased Minnesota on the world’s largest stage.”

The Bold North: The Numbers

$5.5 million: Dollars invested in community organizations across the state during Minnesota Super Bowl Legacy Fund 52 weeks of giving campaign to improve health and wellness for kids

1.4 million: Visitors at Mall of America, the site of NFL Fan Gallery

1,055,000: Attendance at Super Bowl LIVE presented by Verizon during ten-day festival

235,000: Attendance at Super Bowl LIVE on Saturday, February 3

67,612: Attendance at U.S. Bank Stadium for Super Bowl LII

62,434: Likes on Facebook for post mentioning the Bold North

61,000: Record-breaking number of passengers at Minneapolis International Airport on Monday, February 5

35,969: References to Bold North on Twitter

14,073: Instagram posts mentioning the Bold North

5,800: Record number of credentialed media members for Super Bowl LII

1,630: Private jet arrivals at Twin Cities airports during week of Super Bowl

1,420: Total miles that 10,000 Bold North Zipliners collectively traveled

150+: Super Bowl-related parties and events across the Twin Cities

48: Bands/artists performed at Super Bowl LIVE at free and open to the public concerts

25: Different countries represented by the media at Super Bowl LII

1: Snowmobile backflip over Nicollet Mall

0: Waste in Super Bowl LII stadium, becoming first zero waste Super Bowl

Red Cow might be best known for burgers, but you’d be remiss to ignore the cocktail menu. Crafted by Beverage Director Ian Lowther, drinks range from beer cocktails (called boilermakers) to shaken or stirred specialties. Lowther created the following boozy concoction just for Minnesota Meetings + Events magazine. 

INGREDIENTS:
—1 t. simple syrup
—1/3 oz. fresh grapefruit juice
—1/3 oz. fresh lemon juice
—1/3 oz. Tattersall Grapefruit Crema
—1/3 oz. St. George Pear Brandy
—1 2/3 oz. Lunazul Reposado Tequila

 

Tullibee’s bar team puts a twist on the French 75 with some Minnesota oomph for a refreshing spring cocktail. For more about the Hewing Hotel, flip to page 56.

RECIPE:
—1.5 oz. Norseman Gin
—.5 oz. lemon juice
—.25 oz. pine scented grenadine
—top with cava
—3 dashes Jamaica #2 bitters
—serve in a flute glass

Courtesy of TULLIBEE AT THE HEWING HOTEL

 

Kosevich’s Fall of ’75 features a garnish - ment you may not have seen, much less thought was possible: edible spray paint. Mixologists are getting more crafty these days, making a spectacle of their cocktails. 

INGREDIENTS:
—.5 oz. lemon 
—.5 oz. allspice syrup
—1 oz. Bombay Sapphire
—3 oz. sparkling wine
—1 eye drop Bittercube Blackstrap Bitters
—glass: flute
—garnish: edible gold spray paint, safflower