• 2014 Brings Changes to the Industry

    FROM THE Summer 2014 ISSUE

    A Change is Gonna Come: This year, it's all about content. 

EVERY NEW YEAR BRINGS CHANGE, and that is especially true in the meetings and events industry. We sat down with three members of Minnesota Meetings + Events’ Editorial Advisory Board to discuss what meeting and event planners should be prepared for in the upcoming year.

"In a few years, there are going to be more millennials in the workforce than baby boomers," explains Devie Hagen, owner of Élan Speakers Agency and a patron of the industry for more than 25 years. "It’s going to be a whole different ballgame in terms of how you engage participants in a meeting. We’re shifting from hosting attendees to hosting participants."

Hagen describes that in the future, when you plan a meeting or event, there must be a justification behind it. With this generation, fluff meetings can no longer exist. Millennials need to know why they are attending a meeting and what they will get out of it.

"Last year, it was all about experience," says Sarah Ruzek, director of education for MSAE. "This year, it’s getting back to content value. We’re customizing meetings more than ever before; it’s no longer one size fits all."

Nikki McLain, CMP, SMMC, global program manager at Carlson Wagonlit Travel Meetings & Events, agrees. "It’s not just about showing up and coming anymore-it’s about being an active part of the event."

"The future is in hybrid meetings," shares Hagen. "We’re going to see a push in online live viewing. Participants won’t have to travel and they can still be engaged with the information. Content, content, content."

Due to COVID-19, non-essential travel was, or has been, banned for months. Long anticipated trips and in-person gatherings were canceled and people have adjusted to the new normal: staying at home and meeting over Zoom. However, states have been slowly lifting restrictions, and non-essential travel will soon be happening across the country again. However, some may not be as comfortable with the thought of traveling as they were before the pandemic.  


Although several cities are opening up again, many offices are still enforcing work from home policies. As they did when Stay at Home first began, plenty of organizations are still offering webinars with insights on how to tackle the new normal. Gaining new knowledge is a great way to use extra time that might have been spent on a commute. 

Here at M+E, we’ll keep the following list updated, as some webinars are live and some are pre-recorded. Please email lauren.pahmeier@tigeroak.com to add more applicable webinars to the list.


As the spread of the novel coronavirus continues to put immense pressure on the U.S. health care system and the people who keep it running, the American Hotel and Lodging Association is working to connect hotels with health workers who are struggling to find housing.