A LIFELONG MINNESOTAN, Kalsey Beach boasts a decade of experience in the event planning industry and can’t say enough good things about the area in which she got her start.
"The Twin Cities has such an amazing event industry," says Beach, president of Do Good Events. "We have so many hidden gems, unique venues and chefs with great talent."
The University of St. Thomas graduate started her career in 2008 as the event manager first for Parasole Dining in the Foshay Tower followed by LivingSocial Adventures in 2011. Beach then set out on her own in 2012 to focus on something a bit different.
"There was a niche missing for event planning for businesses and nonprofits," Beach says. "Nonprofits are spread pretty thin, so an event can get thrown onto somebody’s plate when they don’t have the expertise, the industry connections or the time to give it the attention it needs."
Do Good Events, the company Beach started two years ago, meets that need. With a staff of 20, Beach executes events as small as lunch-and-learns for 30 to employee appreciation picnics for 2,000. The 28-year-old is personally involved every step of the way from the initial consultation to following up with clients post-event.
When planning, Beach draws inspiration from magazines, social media and, most of all, others in the field. "It’s such a supportive industry in the Twin Cities," she says. "It’s really easy to get inspired from those around us."
Beach’s favorite event thus far was a fundraising auction for DesignWise Medical, a nonprofit that develops medical devices for children. The event took place at the Warehouse Winery in Minneapolis and included live local music, eats from Mozza Mia, treats from A Cupcake Social and auction items from nine Twin Cities artisans. The company raised $16,000 at the event, more than three times what it raised at its auction the previous year. "It’s really rewarding to hear they raised more funds so they can keep doing really incredible things and changing our world," she says.
As for the future of Do Good Events, Beach would like to increase the number of clients on event planning subscriptions and looks forward to the day when she has multiple event managers representing different accounts.