A study on the important of social media in the meetings and events industry conducted by American Express Meetings & Events found usage of social media has increased in the industry, and about 45 percent of planners see the value in online engagement. Neemah Persad-Celestine is an executive of Hyatt Regency Trinidad, and responsible for all Hyatt Regency Trinidad’s social media, understands this and is an advocate for using social media in all aspects of planning.
This past fall the meetings and events team travelled to Las Vegas to participate in IMEX, an annual international trade show. We learned about and tasted whiskey from a kilted man in Scotland, snapped a group picture at the World Cup in Germany, ate empanadas from Brazil and took a virtual tour of London. On the last day, we posed the question: Based on these three days, which city or country would you visit? Between the German-style tables with giant pretzels and imported beer on tap, Munich was an easy answer.