In its fourth year, the Chipotle 2014 Cultivate Festival is coming to Minneapolis for the first time ever. The one-day, free festival will take place on Saturday, August 23 in Loring Park and will include cooking demonstrations by local and celebrity chefs, live music, local food vendors, breweries, wineries, a special Chipotle festival menu, and other interactive activities.
“We are changing the way people think about and eat fast food, and that includes helping people understand more about how food is raised and prepared,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “The Cultivate events allow us to bring people together for a celebration of food and music, but also to educate them about how food can be raised responsibly.”
Saturday’s lineup of musicians will include Portugal. The Man, Grouplove, The Mowgli’s, Vintage Trouble, and Hunter Hunted.
When guests arrive at the festival, they will be given a Cultivate passport to track their engagement with the activities. If guests visit at least four of the five experiences, they can trade in their passports for a free burrito bowl, salad, or tacos coupon. The five experiences include:
- Factor vs. Farm: See how the majority of livestock is raised in factories and compare it to those that are Responsibly Raised.
- Guac From Scratch: Watch Chipotle employees make their famous guacamole from start to finish.
- Cinema Experience: These short films will highlight themes like the journey toward better food and a healthier environment.
- GMO Experience: What are genetically modified organisms? How are they used in the food supply?
Chipotle has created a festival menu in the spirit of healthful, sustainable food. The festival menu will include chicken and Sofritas tacos, a vegetarian baby kale salad with the choice of adding steak, a grilled flatbread with barbacoa or pork belly, and a jasmine rice bowl with pork and chicken meatballs or organic tofu.
Cultivate Festival has partnered with a number of local food vendors and those edible options will be available in the Artisans’ Hall. The local vendors include Nikkolette’s Macarons, Bare Honey, Patisserie 46, Philia Foods, Rustica Bakery, Dunn Bros Coffee and Seven Sundays. These Minnesota artisans will be offering anything from hot & spicy honey, to baguettes, to a zesty lemon orzo salad.
Chefs at the event will include Andrew Zimmern (“Bizarre Foods America”); Freitag; Jamie Malone (Sea Change, 2014 James Beard Best Chef Nominee); Jack Riebel (formerly Butcher and the Boar, 2013 James Beard Best Chef Nominee), Erik Anderson (formerly Catbird Seat) and Paul Berglund (Bachelor Farmer, 2014 James Beard Best Chef Nominee).
Cultivate Minnesota will also offer a Tasting Hall, for all those guests over the age of 21. There will be beer and wine options available from local vendors including Harriet Brewing, Brau Brother’s Brewing Co., Lucid Brewing, Fulton Brewing, Summit Brewing Company, Sociable Cider Werks, Excelsior Brewing Company, Gotham, Surly Brewing Co., Bauhaus Brew Labs, Dangerous Man Brewing Co., and Carlos Creek Winery.
Surly Brewing Co., teamed up with Chipotle to debut the one-of-a-kind Cultivate Farmhouse Ale, created specially for this festival. Head brewer, Todd Haug, crafted this Belgain-style Saison brewed with Pils and Rye malt. With the goal of using no hops, Haug added bitterness to the beer using local Minnesota dandelion greens. I had the pleasure of sampling this brew and it is absolutely fantastic. I can’t wait to try it again in August!