• CadmiumCD: A Deeper Dive into the Winter 2017 Infographic

     
    POSTED January 16, 2017
     
  • CadmiumCD: A Deeper Dive into the Winter 2017 Infographic

     
    POSTED January 16, 2017
     

In our Winter 2017 issues, we’re featuring the tech companies that were part of the 2016 ibtm America TechCollective in partnership with DAHLIA+. Because we can only fit so much in print, we decided to post an extended interview with Michael Doane, marketing manager, CadmiumCD.

What are some of CadmiumCD’s outstanding features for meeting/event planners?

CadmiumCD was founded in 2000 by husband-wife team Peter and Michelle Wyatt. They were conference attendees bringing home big binders of content (aka Conference Proceedings) and thought there must be a better way to distribute abstracts, presentation slides and speaker bios. They began collecting the data for meeting planners and compiling it digitally on CD. Flash forward to today and CadmiumCD now offers a software platform that allows meeting planners to collect and review submissions, manage speakers and exhibitors, organize conference details and distribute content to attendees via apps and websites.

Do you have any numbers/figures/percentages you can share related to the technology that would interest planners?

CadmiumCD's eventScribe app is great for both attendee networking and educational activities at conferences. It is also consistently rated an average of four to five stars by attendees in the app store. Highlights [of two recent client meetings] include 18,437 personal meetings created among 10,938 users at NAFSA, and 2.4 million slide downloads with more than 25,000 notes taken among 1,931 mobile users at APIC. We also find that most users download and install the app on one-and-a-half to three devices per person on average.

"We have always done it this way" just doesn’t cut it anymore. The landscape of meeting planning is going through a quiet revolution, and the old rules no longer apply. Instead, they are being replaced with new treatments from the once-sacred conference tote bag to the way chairs in the ballroom are arranged. We talked to meeting planners who are creating fresher, more authentic approaches to your average meetings.  

From “Same Old” to “Can’t Miss”

 

There is nothing like the energy of a college campus as students return for the fall semester. By the time Labor Day hits, many students are itching to get back to their friends and return to routine, even at the cost of exams, papers, and presentations. 

 

Lauren Bennett McGinty took over as executive director of Explore Minnesota Tourism in November 2021. The longtime Minnesota resident who moved here from Milwaukee when she was four has thoughtful reasons about why she remains in the North Star State.

“I moved to Minneapolis after I graduated from [Gustavus Adolphus College in St. Peter], and I put my roots down here,” she says. “I think a lot of it is I continue to find something new everywhere I go, and the people here are just wonderful. We have such a diverse and rich culture. I love everything about it.”