When Minneapolis won the bid to host Super Bowl LII back in May 2014, the city and its people got to work. By the time the Eagles defeated the Patriots on Feb. 4, 2018, in front of a crowd of 67,612, more than 150 Super Bowl-related parties and events took place, 1,055,000 people attended the 10-day fan festival and 1.4 million people visited the Mall of America. The next day, Minneapolis-St. Paul International Airport waved good-bye to a record-breaking 61,000 visitors, and the people who worked tirelessly to pull off the event breathed a collective sigh of relief.
As 2016 comes to a close, thoughts turn to 2017. We’ll have a new president, a new Star Wars movie will hit theaters, and Minneapolis will host the summer X Games.
But what can the meetings and events industry expect? Eight experts weigh in on what the New Year will bring (both in and out). Our favorites? Edible spray paint, high-end catering ware, Asian-Pacific cuisine (especially if it involves poke) and an end to pretentious bartenders.
Sit down, take notes and think about how you can incorporate all of this into your 2017 fetes, retreats and more.