This past Memorial Day weekend, the Mall of America was abuzz when over 500 bloggers gathered for the Travel Blog Exchange (TBEX), the world’s largest gathering of travel bloggers, writers, new media content creators and social media travel industry professionals. Here, bloggers spent the weekend networking with one another, finding out how to keep their blogs relevant, and touring both the new and old gems of the Twin Cities.

MOA partnered with the Bloomington Convention & Visitors Bureau, Radisson Blu MOA, Visit Saint Paul, Meet Minneapolis and Explore Minnesota to host TBEX, making the weekend a showcase of what Minnesota has to offer to bloggers from around the world.

The fact that TBEX took place at a unique Minnesota destination like MOA means great things to the Twin Cities tourism industry. Attendees stayed at the connecting Radisson Blu and got to experience all MOA has to offer. With over 500 attendees, Minnesota is sure to be the talk of the town on numerous blogs, and in turn could bring a wave of new tourists ready to see the sights for themselves. 

Like many hotels, Radisson Blu Mall of America has made many adjustments and improvements since the beginning of the COVID-19 pandemic to keep guests and staff healthy. The Radisson Blu’s team has concocted several ways to keep the food and beverage scene interesting for groups that utilize the property’s more than 26,3000 square feet of meeting and event space. Here are a couple practical solutions that caught our attention, including three with interactive moments complete with costumes, music, lights and special touches. 

THE PRACTICAL  

 

Sustainability and a broad range of uses are at the heart of the newly redesigned Minneapolis Convention Center Plazalocated on the south side of downtown. A ribbon-cutting ceremony was held on Sept. 30 to celebrate the 2.5-acre plaza that is built atop an underground parking ramp and includes a lawn area for events, updated lighting, and new walkways and seating options. 

 

In the wake of a total global crisis, the Meet Minneapolis team got to work. 

Connecting the Community

Last summer, as communities across the state reeled, the CVB launched the “We Need Us!” campaign as a rally cry and reminder on the importance of supporting the businesses that make Minneapolis so unique.

“It really came from this question of, ‘How can we support our community that’s hurting in so many ways and make locals feel comfortable making those choices?’” says senior vice president of destination branding & strategy Courtney Ries.