International Live Events Association (ILEA-MSP) met at U.S. Bank Stadium on Sept. 29 for networking, lunch, a tour of the stadium and an address from Maureen Bausch, CEO of the Minnesota Super Bowl Host Committee. Attendees learned about the different ways to get involved in the 10-day Bold North Festival that will lead up to Super Bowl LII. Bausch addressed what planners will need to know about NFL-sanctioned and Minnesota Super Bowl LII Host Committee events, as well as the legacy that the Super Bowl will leave in Minnesota—including its Super Bowl Legacy Fund charitable arm and the supplier diversity Business Connect program.
For Andrea Mokros, Minneapolis-based public relations executive and independent event consultant, the last decade has been a whirlwind. From serving as special assistant to President Obama and director of strategic planning for then-first lady Michelle Obama, to welcoming newcomers to the Bold North as the vice president of communications and events for the Minnesota Super Bowl Host Committee, Mokros shares the key takeaways that inspire her work today.