• Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    The ILEA Minneapolis-St. Paul chapter received the Chapter of the Year award. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    The McNamara Alumni Center hosted the September program. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Nick Peter, McNamara Alumni Center. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Jackie Huba speaks to attendees about Lady Gaga’s marketing strategies. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Maria Cabrera Hutera, CMP, 3M. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Maddy Arthur, metroConnections. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Meghan Gustafson, MPLS Downtown Council (formerly with Basilica of Saint Mary). 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Lataya Williams, Meet Minneapolis, and Sarah Cash-Darvell, CSEP, Augsburg University.

At ILEA MSP’s September program at the McNamara Alumni Center, attendees turned their attention to Lady Gaga. No, she wasn’t performing. Rather, marketing expert Jackie Huba dissected Lady Gaga’s method that has made her one of the biggest pop stars of our time— thanks in large part to her faithful following on social media. Presenting research from her book “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics,” Huba demonstrated specific strategies that businesses can use to their advantage. ilea-msp.org; jackiehuba.com 

When Minneapolis won the bid to host Super Bowl LII back in May 2014, the city and its people got to work. By the time the Eagles defeated the Patriots on Feb. 4, 2018, in front of a crowd of 67,612, more than 150 Super Bowl-related parties and events took place, 1,055,000 people attended the 10-day fan festival and 1.4 million people visited the Mall of America. The next day, Minneapolis-St. Paul International Airport waved good-bye to a record-breaking 61,000 visitors, and the people who worked tirelessly to pull off the event breathed a collective sigh of relief.