• Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    The ILEA Minneapolis-St. Paul chapter received the Chapter of the Year award. 

    <p>The ILEA Minneapolis-St. Paul chapter received the Chapter of the Year award.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    The McNamara Alumni Center hosted the September program. 

    <p>The McNamara Alumni Center hosted the September program.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Nick Peter, McNamara Alumni Center. 

    <p>Nick Peter, McNamara Alumni Center.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Jackie Huba speaks to attendees about Lady Gaga’s marketing strategies. 

    <p>Jackie Huba speaks to attendees about Lady Gaga’s marketing strategies.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Maria Cabrera Hutera, CMP, 3M. 

    <p>Maria Cabrera Hutera, CMP, 3M.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Maddy Arthur, metroConnections. 

    <p>Maddy Arthur, metroConnections.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Meghan Gustafson, MPLS Downtown Council (formerly with Basilica of Saint Mary). 

    <p>Meghan Gustafson, MPLS Downtown Council (formerly with Basilica of Saint Mary).&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    FROM THE Winter 2018 ISSUE
     

    Lataya Williams, Meet Minneapolis, and Sarah Cash-Darvell, CSEP, Augsburg University.

    <p>Lataya Williams, Meet Minneapolis, and Sarah Cash-Darvell, CSEP, Augsburg University.</p>

At ILEA MSP’s September program at the McNamara Alumni Center, attendees turned their attention to Lady Gaga. No, she wasn’t performing. Rather, marketing expert Jackie Huba dissected Lady Gaga’s method that has made her one of the biggest pop stars of our time— thanks in large part to her faithful following on social media. Presenting research from her book “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics,” Huba demonstrated specific strategies that businesses can use to their advantage. ilea-msp.org; jackiehuba.com 

Any planner knows that reliable Wi-Fi and networking opportunities are necessary, but here are 10 equally crucial elements for executing successful meetings and events.

1. CLEAR OBJECTIVE Attendees need to know what they’ll gain from the event, and speakers need to know what to prepare for. Once you determine the objective, run all decisions regarding the event through that filter: Do the chosen speakers and breakout session topics all contribute to achieving your event’s purpose?

 

INGREDIENTS:
→ 2 oz. London Dry Gin
→ 3/4 oz. raspberry syrup*
→ 3/4 oz. lemon juice
→ egg white
→ Angostura bitters

DIRECTIONS:
Place all ingredients into a shaker. Shake without ice. Add ice and shake hard. Double strain into a coupe glass. Garnish with three drops of Angostura bitters.

* P.S. Steak’s team adds grains of paradise, rose and other botanicals to its syrup.

 

A Legendary Space Reborn as Chef-Curated Steakhouse