Expert Advice

Expert Advice

-Expert Advice-
BY Charles Eide

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Follow this Foolproof Formula for a Can’t-Miss Incentive Trip

Though they're lumped in with destination meetings and conferences, incentive trips are a special class of event. Many of the “basics” are similar— food and beverage, flights, hotel accommodations—but the priorities are completely different. As a planner, it’s critical to adjust your approach to this unique style of event to ensure your attendees enjoy their once-in-a-lifetime experience.

#stellar event status

Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.

How to Offer More Impactful Conference Content

What is the ideal length for a keynote presentation? What about a breakout session at your conference? During the event planning process you are trying to fill the time, but is that the best approach? 

Conference planners usually ask speakers to deliver keynotes ranging from 40-90 minutes. For breakouts, 60-90 minutes is the norm. This is such a common practice that it forces speakers to create content to fill the time, instead of offering the most impactful message possible.

What's Hot, What's Not & What's Ahead in the Floral and Decor Scene

Kale. Copper. Moss. Lichen. Wood. Wheat. What do all these (seemingly) unconnected items have in common?

They’re all on tap for this year’s décor and floral trends and will be for at least the near future. How do we know? Five experts across Minnesota let us in on the secret, and we’re sharing it with you. 

It’s most plausible to think the beginning of the year is when trends pop up and the event industry blooms late, with patterns starting to crop up in the summer—a busy time for all planners.

Zerista: A Deeper Dive into the Winter 2017 Infographic

In our Winter 2017 issues, we’re featuring the tech companies that were part of the 2016 ibtm America TechCollective in partnership with DAHLIA+. Because we can only fit so much in print, read on here for our full interview with Dade J. Gaylord, vice president of operations, Zerista, by JackRabbit Systems, Inc.

Zerista is an event management website and mobile app that allows event organizers and attendees to manage schedules, set up meetings, generate leads, and participate in games that encourage event learning, discussion, and collaboration.

Cool Tips for Hot-Day Catering

Temperatures in Palm Springs and other desert cities are breaking records this summer, topping out at more than 120 degrees. But Chad Gardner, one of the area’s top event planners and caterers, isn’t breaking a sweat. His companies Chad Gardner Presents, and Dash and a Handful produce corporate events and charity galas for a long list of clients, including Pandora, Calvin Klein, Toyota, Nike, Twitter, VH-1, the Human Rights Campaign and the Annenberg Center at Sunnylands.

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