expert advice

10 Things All Successful Meetings and Events Need

Any planner knows that reliable Wi-Fi and networking opportunities are necessary, but here are 10 equally crucial elements for executing successful meetings and events.

1. CLEAR OBJECTIVE Attendees need to know what they’ll gain from the event, and speakers need to know what to prepare for. Once you determine the objective, run all decisions regarding the event through that filter: Do the chosen speakers and breakout session topics all contribute to achieving your event’s purpose?

Uber and Lyft’s Event Ride Services Relieve Some of a Planners’ Stress

Keeping track of an up-to-theminute flight manifest is one of our least favorite aspects of corporate meeting planning. Attendees are late to book their flight; change their inbound flight without letting you know; have personal preferences as to how early they want to be at the airport for a departure—and they don’t always communicate these changes and preferences to us. What if there was a way to put the onus of getting to and from the airport and venue back on the attendees and off the plate of the meeting professional?

Follow this Foolproof Formula for a Can’t-Miss Incentive Trip

Though they're lumped in with destination meetings and conferences, incentive trips are a special class of event. Many of the “basics” are similar— food and beverage, flights, hotel accommodations—but the priorities are completely different. As a planner, it’s critical to adjust your approach to this unique style of event to ensure your attendees enjoy their once-in-a-lifetime experience.

How to Offer More Impactful Conference Content

What is the ideal length for a keynote presentation? What about a breakout session at your conference? During the event planning process you are trying to fill the time, but is that the best approach? 

Conference planners usually ask speakers to deliver keynotes ranging from 40-90 minutes. For breakouts, 60-90 minutes is the norm. This is such a common practice that it forces speakers to create content to fill the time, instead of offering the most impactful message possible.

How To Give Attendees More With Give-Back Events

Social responsibility has always been a prominent and important part of our personal lives. As the interconnectivity between our personal and business lives grows, so does the desire for employees to give back at work. To this end, Corporate Social Responsibility (CSR) events are on the rise as they create goodwill with attendees and the community. Corporate groups of varying sizes are able to come together through a mix of different programs set up to benefit local or national nonprofit organizations.

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