• HHRVB Debuts Parody Ad Campaign

     
    POSTED October 15, 2015
     
    Photo credit: Courtesy of HHRVB

The Hershey Harrisburg Regional Visitors Bureau recently jazzed up its advertising campaign for the fall season with a name of “That’s a Fact,” which showcases the area’s top autumn assets in a fun, creative way.

“The campaign takes a playful approach by poking fun at those typical ‘Claims of Grandeur’ that we are accustomed to seeing every day as consumers,” says Rick Dunlap, spokesperson for HHRVB.

The CVB took inspiration from such tourism ad campaigns for companies that claim they have the best of something. For example, many coffee shops tourists encounter boldy claim they have the “World’s Best Coffee,” which, of course, can’t be the case.

The ads do stop well-short of making any claims that aren’t clearly identifiable as parody.

“It’s clear we are having fun with our claims,” says Dunlap. “We aren’t in the arena of Volkswagen with their recent emissions claims or Vibram, the producers of FiveFingers running shoes who lost a million dollar class action suit last year for claiming their product yields health benefits.”

One such ad for the area reads “Marshmallows Roasted in Hershey Never Burn…Unless You Want Them To.” Being a clear parody the official tourism marketing organization for the Hershey Harrisburg Region isn’t expecting any legal ramifications from families who actually burn their marshmallows while making s’mores. The ads are supposed to be humorous, but still deliver a message regarding the activities tourists can partake in the region.

The campaign started Sept. 28 and will run through Nov. 1, 2015; it targets Philadelphia, Washington D.C., North and Central New Jersey, and Nassau-Suffolk Counties that reach consumer markets in Long Island, NY.The bureau’s seasonal ad buy includes digital billboards and a strong digital display presence with banner ads on search sites and Pandora.

“Some of the funniest and most outlandish claims that consumers will hear this fall include that scarecrows hold their national convention in our corn mazes, our locally handcrafted beers are brewed from only award-winning jack-o-lanterns, our leaves are the most photogenic in the northeast and that marshmallows roasted here never burn,” says Dunlap. “And that’s a fact… that people will hear those messages.”

Bill Von Bank, vice president of marketing and communications for Experience Rochester Minnesota Convention & Visitors Bureau and Mayo Civic Center, knows how to make a luscious pie. On summer and fall weekends, he travels to Minnesota farmers markets as Bill the Pie Guy, selling his homemade apple, blueberry, mixed berry, strawberry, rhubarb, peach, and pecan pies to hungry marketgoers—and donating the profits to hunger-relief organizations. 

 

Sleek and modern amenities relax hotel guests at the Radisson Blu Mall of America in Bloomington. Attached to the mall via skybridge, the hotel is home to 500 guest rooms, a pool, a state-of-the-art fitness center, and extensive event space. Shuttles are available to and from the airport. 

 

Hilton Worldwide’s 2021 Brand Awards & Recognition program honored the Hilton Rochester Mayo Clinic Area Hotel as the No. 1 Hilton Hotel in North America and awarded the property the Connie Award in the category of 500 guest rooms or less. 

The Connie Award, which is the highest award granted by Hilton Worldwide, highlights the “best of the best” of every facet of the Hilton portfolio based on the combined ranking of overall experience, service, quality assurance audits, brand standard compliance, hotel condition, cleanliness, and property accommodations.