• HHRVB Debuts Parody Ad Campaign

     
    POSTED October 15, 2015
     
    Photo credit: Courtesy of HHRVB

The Hershey Harrisburg Regional Visitors Bureau recently jazzed up its advertising campaign for the fall season with a name of “That’s a Fact,” which showcases the area’s top autumn assets in a fun, creative way.

“The campaign takes a playful approach by poking fun at those typical ‘Claims of Grandeur’ that we are accustomed to seeing every day as consumers,” says Rick Dunlap, spokesperson for HHRVB.

The CVB took inspiration from such tourism ad campaigns for companies that claim they have the best of something. For example, many coffee shops tourists encounter boldy claim they have the “World’s Best Coffee,” which, of course, can’t be the case.

The ads do stop well-short of making any claims that aren’t clearly identifiable as parody.

“It’s clear we are having fun with our claims,” says Dunlap. “We aren’t in the arena of Volkswagen with their recent emissions claims or Vibram, the producers of FiveFingers running shoes who lost a million dollar class action suit last year for claiming their product yields health benefits.”

One such ad for the area reads “Marshmallows Roasted in Hershey Never Burn…Unless You Want Them To.” Being a clear parody the official tourism marketing organization for the Hershey Harrisburg Region isn’t expecting any legal ramifications from families who actually burn their marshmallows while making s’mores. The ads are supposed to be humorous, but still deliver a message regarding the activities tourists can partake in the region.

The campaign started Sept. 28 and will run through Nov. 1, 2015; it targets Philadelphia, Washington D.C., North and Central New Jersey, and Nassau-Suffolk Counties that reach consumer markets in Long Island, NY.The bureau’s seasonal ad buy includes digital billboards and a strong digital display presence with banner ads on search sites and Pandora.

“Some of the funniest and most outlandish claims that consumers will hear this fall include that scarecrows hold their national convention in our corn mazes, our locally handcrafted beers are brewed from only award-winning jack-o-lanterns, our leaves are the most photogenic in the northeast and that marshmallows roasted here never burn,” says Dunlap. “And that’s a fact… that people will hear those messages.”

Red Wing has, “a beautiful and quaint small river feel with a lot to do and a lot to see,” says Brittany O’Neill, director of sales and events for Red Wing Golf Course. “Red Wing provides a great change of scenery with something for everyone. Hiking, biking, shopping, dining and, of course, golf!” 

 
In July, Chris Heeter, The Wild Institute and thousands of fans had to say goodbye to beloved speaker dog Tuu Weh.

With her fists closed tightly, Chris Heeter let her hands drop lightly to her sides, opening her palms widely and wildly. And with that small, simple motion, Heeter was unknowingly opening not just her hands, but her heart to a presence that would change her life as well as thousands of others.

 

Surly Brewing Company tour coordinator Ty Rushmeyer has been named the winner of Meet Minneapolis' Hospitality Hero award for the second quarter of 2019. The award is given quarterly to a member of the Minneapolis hospitality community who has been nominated by their colleagues and has made valuable contributions to the image and culture of Minneapolis through outstanding hospitality and service.