• How to Offer More Impactful Conference Content

     
    POSTED January 9, 2017
     

What is the ideal length for a keynote presentation? What about a breakout session at your conference? During the event planning process you are trying to fill the time, but is that the best approach? 

Conference planners usually ask speakers to deliver keynotes ranging from 40-90 minutes. For breakouts, 60-90 minutes is the norm. This is such a common practice that it forces speakers to create content to fill the time, instead of offering the most impactful message possible.

The next time you fill speaking slots for your conference, focus less on how much time you want the trainer to spend. Instead, have a conversation with each speaker about their presentation. Ask what is the most memorable, challenging, or thought-provoking point they hope attendees remember. Then, ask what is the shortest and/or longest amount of time it would take for the speaker to share that impactful message. 

If it is 15 minutes, have a 15-minute session and call it good. What if they say four hours? Give them the afternoon to take attendees on a deep-dive content journey.

Content at conferences is growing stale because everything fits in the same time frame. Let’s add some variety, and base it on the impact of the message. This will lead to a better experience for everyone, and higher quality conference content!

 

Any planner knows that reliable Wi-Fi and networking opportunities are necessary, but here are 10 equally crucial elements for executing successful meetings and events.

1. CLEAR OBJECTIVE Attendees need to know what they’ll gain from the event, and speakers need to know what to prepare for. Once you determine the objective, run all decisions regarding the event through that filter: Do the chosen speakers and breakout session topics all contribute to achieving your event’s purpose?

 

INGREDIENTS:
→ 2 oz. London Dry Gin
→ 3/4 oz. raspberry syrup*
→ 3/4 oz. lemon juice
→ egg white
→ Angostura bitters

DIRECTIONS:
Place all ingredients into a shaker. Shake without ice. Add ice and shake hard. Double strain into a coupe glass. Garnish with three drops of Angostura bitters.

* P.S. Steak’s team adds grains of paradise, rose and other botanicals to its syrup.

 

A Legendary Space Reborn as Chef-Curated Steakhouse