Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

Earlier this month, The Dayton’s Project unveiled the first of several installations in the Dayton’s skyways. The whole development is on schedule to open this spring and will include retail shopping and direct access to the food hall on the lower level.  

 

CWT was recently awarded a $450,000 grant by the Minnesota Department of Employment and Economic Development, one of only six Minnesota companies selected this year.

The grant comes from the Job Creation Fund, which targets companies that are creating high-paying jobs in the state, while making the needed capital investments to support that growth. CWT is aiming to recruit 75 people over the next three years. It’s currently renovating its leased spaces at 701 Carlson Parkway to make way for the new hires.

 

The Minnesota State Fair is essentially a red carpet event for Minnesotans. That is, if red carpet events include food that is either fried, on a stick, or both. To celebrate the great love that Minnesotans have for their state, Radisson Blu Mall of America is offering state fair-themed meetings.