Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

"We have always done it this way" just doesn’t cut it anymore. The landscape of meeting planning is going through a quiet revolution, and the old rules no longer apply. Instead, they are being replaced with new treatments from the once-sacred conference tote bag to the way chairs in the ballroom are arranged. We talked to meeting planners who are creating fresher, more authentic approaches to your average meetings.  

From “Same Old” to “Can’t Miss”

 

There is nothing like the energy of a college campus as students return for the fall semester. By the time Labor Day hits, many students are itching to get back to their friends and return to routine, even at the cost of exams, papers, and presentations. 

 

Lauren Bennett McGinty took over as executive director of Explore Minnesota Tourism in November 2021. The longtime Minnesota resident who moved here from Milwaukee when she was four has thoughtful reasons about why she remains in the North Star State.

“I moved to Minneapolis after I graduated from [Gustavus Adolphus College in St. Peter], and I put my roots down here,” she says. “I think a lot of it is I continue to find something new everywhere I go, and the people here are just wonderful. We have such a diverse and rich culture. I love everything about it.”