Filled to the brim with fresh cut flowers, scarves and other French-inspired bits and baubles, the charm of Ma Jolie Marché’s vintage Volkswagen truck proves irresistible to passersby. Armed with build-your-own bouquets and flower crowns, guests beam as they snap pics beside the tres chic striped awning. The city’s first mobile market has brought a little taste of Paris to another local fete.
Inspired by the French aesthetic, affinity for beautifully designed products and love for flowers, founder Amy Abt worked closely with the City of Minneapolis to create a first-of-its-kind permit for her mobile market. Ma Jolie’s flower truck now pops up at local events and brings a certain je ne sais quoi to private parties.
“[Ma Jolie] creates that special surprise-and-delight factor for events—that little extra something that guests can participate in and makes them feel like part of the event,” says Abt. “Ma Jolie checks all those boxes because it’s interactive, stunning and brings so much joy.”
While the market sells scarves, bags and other French-inspired products along with its fresh flowers on regular stops around town, the Ma Jolie team tends to stick to fresh blooms and flower crowns as guest party favors or thank-you gifts at events like grand openings, product launches or the perfect Coachella-esque accessory for events like the Basilica Block Party. Ma Jolie’s truck “Coco” can also be transformed as a unique photo backdrop or utilized to create an event staging area. “Guests can grab a glass of champagne on their way in and a swag bag on the way out, all propped up on the truck. We’ll also often work with clients to craft ‘talking points,’ so we’re providing that first and last guest touch point.”
Ma Jolie Marché operates seasonally at outdoor events from April through October within a 20-30 minute radius of Minneapolis, but can be driven inside to accommodate intimate gatherings and large soirees year-round. Better yet? Abt will unveil an adorable pop-up flower shop and a flower bike cart for additional event options this summer.