• Media Coverage of X Games in Minneapolis Boosts Tourism

     
    POSTED July 25, 2017
     

On July 13-16, U.S. Bank Stadium in Minneapolis hosted the X Games for the first year of a two-year hosting. The X Games are expected to bring 100,000 people to Minneapolis and the Mall of America over the weekend, which will give national and international media exposure; as well as the 8,300 hospitality and tourism jobs that the X Games will bring to the city.

18.5 hours of coverage aired on multiple platforms, including television in 210 countries and territories, with live coverage in Latin America, Middle East, New Zealand, UK, Ireland, Africa, Australia, Canada, Caribbean, Denmark, Finland, Germany, Japan, Spain, Sweden and France. Other coverage included the ESPN app, ESPN3, XGames.com, the X Games app, and X Games social media pages. Samsung VR service also broadcasted the X Games in virtual reality. On July 22, ABC will air 4 hours of anthology programming as a part of the World of X Games Series.

“After 18 months of planning and building excitement, we’re thrilled to finally welcome X Games athletes, staff and fans to Minneapolis,” says Melvin Tennant, president and CEO, Meet Minneapolis. “Working with the X Games team from ESPN could not have been a better experience, and we hope that the event’s success this week will encourage them to consider returning beyond 2018 to Minneapolis."

The Texas Restaurant Association (TRA) led a coalition of business groups and their communities to drive support to the industry, for SB 8, the federal pandemic relief bill that included $180 million for local hospitality and tourism businesses. 

 

Like many hotels, Radisson Blu Mall of America has made many adjustments and improvements since the beginning of the COVID-19 pandemic to keep guests and staff healthy. The Radisson Blu’s team has concocted several ways to keep the food and beverage scene interesting for groups that utilize the property’s more than 26,3000 square feet of meeting and event space. Here are a couple practical solutions that caught our attention, including three with interactive moments complete with costumes, music, lights and special touches. 

THE PRACTICAL  

 

Sustainability and a broad range of uses are at the heart of the newly redesigned Minneapolis Convention Center Plazalocated on the south side of downtown. A ribbon-cutting ceremony was held on Sept. 30 to celebrate the 2.5-acre plaza that is built atop an underground parking ramp and includes a lawn area for events, updated lighting, and new walkways and seating options.