• Meet Alexandra Vekich

     
    POSTED October 28, 2016
     

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Alexandra Vekich was recently hired as an event coordinator at the McNamara Alumni Center in Minneapolis.

1. What are you looking forward to in your new role as event coordinator at McNamara Alumni Center?

I’m really looking forward to becoming a vital part of the McNamara team. The team here is so incredible and knowledgeable! I’m also looking forward to working on all different types of events: multiday corporate meetings to 400-person galas to award ceremonies, and I can’t forget about weddings.

2. How do you think your past industry experience has prepared you for this role?

While working in New York City in the events department of a marketing agency, I handled events all across the United States. I worked on a variety of different types of events: nonprofit, festivals, run/walks, promotional tours and more. Working with such an extensive variety of clients and events has prepared me for my role at McNamara.

3. How did you get into the industry?

I’ve always loved event planning from a young age. I was known throughout my younger years for throwing the best parties around. One year I threw a Halloween party and coordinated a school bus—decorated of course—to take me and 30-plus of my friends to a haunted house. Every last detail of it was Halloween themed. As I matured, some form of event planning was always present in my life. In college, I was a Division I athlete and vice president of our Student Athletic Association. One of the events I organized in this role was a bone marrow donor drive. Once I graduated and moved to New York City, I realized I wanted to learn about this industry and took an internship in the events department of a marketing agency. It’s been history ever since!

4. What do you enjoy most about McNamara?

The variety of events and the ability to work with clients from all around the country. No day is the same. My skill set in this roll is constantly growing and changing with the needs of our clients. Not to mention my fantastic team I get to work with every day!

By the time the now-iconic photo of one Fyre Festivalgoer’s pitiful cheese sandwich had gone viral, social media platforms and news outlets were abuzz with shock and bewilderment—questioning how the seemingly star-studded island excursion could have resulted in half-built FEMA-issued tents, cancelled musical acts and stranded attendees.

 

With the fast-paced speed of events, follow-up is often forgotten, or the effort put forth is minimal. As the event host or planner, devoting more time and resources to the follow-up offers many benefits yet to be tapped by the broader event planning community. Professional event planners are experts in logistics, details and the experience, and often solely focused on executing a flawless event. Their engagement ends when the event ends.

 

As co-presidents of Eureka Recycling, a social enterprise dedicated to demonstrating that waste is preventable—not inevitable—Kate Davenport and Lynn Hoffman want to help planners think beyond recycling bins and compost collection.