millennials

Understanding Millennials: Innovation is the Key to Engaging Gen Y

Media and marketing professional Sarah Sladek has been researching demographics since 2002, so she has plenty of advice for engaging the perplexing workforce power that is Generation Y (people born between 1982 and 1995). Her book Knowing Y: Engage the Next Generation Now examines the motivations and values of Millennials and provides insight on how to involve them with associations.

Subscribe to RSS - millennials