Minnesota

Photographers Share Industry Secrets on Shooting Events

No matter how much word-of-mouth appreciation or buzz an event gets, memories fade. That’s why the perfect photographer is not only a want for an event planner, but a necessity. We chatted with five photographers around the state to get their tips and tricks on how to capture an event in a way that makes the fete last forever.

Event Candids
ANDREW KURCAN // ANDREW C. KURCAN PHOTOGRAPHER

Meet Koleen Roach, Securian Financial Group

Anyone with a Delorean or more than 20 years industry experience can tell you the event planner role looked very different in the ‘80s. This is true for everyone, but especially Koleen Roach, director of meetings and conference management at St. Paul-based Securian Financial Group, who fell into the industry.

Her first job at Dayton-Hudson Corporation was not in event planning. “I was working in the human resources department running all their training and development—basically running all of the programs logistically,” she says.

Rochester Brings First-Class Cheer to Any Event

About a 90-minute drive from Minneapolis, Rochester sits on the banks of the Zumbro River and offers a distinct blend of quiet suburb and fast-paced innovation. The city of more than 100,000 is the famed home of the world-renowned Mayo Clinic, which itself brings more than 2 million people to the city each year. But those who only know Rochester as a medical mecca are in for a pleasant surprise.

Get to Know Fergus Falls

Population: 13,500

Location: About 175 miles from the Twin Cities, Fergus Falls is right on Interstate 94 and approximately 40 miles past Alexandria. There are five exits into town, but the best to take is exit 54, which leads right to the primary commercial district. “We’re a fresh, relaxing environment,” says Jean Bowman, executive director.

What Type of Planner Do You Want to Be?

In the meetings and events world there are many types of planners. If you know you like planning but are not sure what direction you want to go, how do you decide? Many times it comes down to the first job you get—if you like it, you stay, and if you don’t like it, you make a move in a direction closer to what you think you would like.

6 Steps to Master Common Registration Troubles

OFTEN, the most important details of an event are the most tedious to plan. The art of registration certainly falls in this realm, as it is a process that needs to begin well before your event.

Too often, little thought is put into registration as a process except for actually gathering information about who is coming. However, a proper registration process has three phases:

Pre-Planning Phase: the process in which an event sets up an online registration to collect data and details from attendees.

Signature Drink - Jersey Lightning #7

A Minneapolis staple, Eat Street Social created this perfect holiday cocktail. The Jersey Lightning was popular during the Colonial Era; George Washington even requested the recipe for this buzzy drink. Festive and presidential? We’ll cheers to that.

Ingredients:
—1 oz. Laird’s AppleJack
—.5 oz. Pierre Ferrand 1840 cognac
—.75 oz. Cocchi Americano
—.75 oz. Carpano Antica
—1/2 eyedropper cinnamon tincture
—1 eyedropper Bittercube Orange bitters

White Peacock Styled Events Brings Smiles to Twin Cities Residents

One day last August, Nicole Liwienski surprised a friend by dropping off a large balloon with tassels attached to it on his doorstep. He had recently completed cancer treatment, and Liwienski wanted to surprise him with something thoughtful. "He was so happy," says Liwienski. "That feeling of giving back and seeing the reaction, I told Jen, ‘let’s start something.’"

Meet Bill Perrine, Corporate Connector

IF EVENT PLANNER BILL PERRINE HAD HIS WAY, everyone would spend more time face to face and less time videoconferencing.

"People are longing for that personal interaction with their co-workers or their customers and they don’t always want to be on a conference call or talking to them through an electronic device," he says.

The 49-year-old recently moved into what he calls a "robust" position at Land O’Lakes in February. As the company’s new event strategy manager, Perrine acts as ambassador between corporate and its many business units.

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