At Surly’s new Destination Brewery, which opened in December, you can’t get a pint of beer. “We have really nice tulip glasses—the proper glassware for Surly,” says Dawn Kuehl, event center coordinator. Located in southeast Minneapolis—off the Green Line—Surly’s new digs feature a public Beer Hall on the first level and large event space and full-service restaurant headed by Jorge Guzman from Solera on the second. “Once those doors shut [on the second level], you can have a corporate quiet evening or you can have the DJ just crank the music,” says Kuehl.

Scheid Hall, the 2,400-square-foot event space, is designed to mimic the Cynic can with gray carpeting, autumnal gold curtains and a black oak wood dance floor. The space overlooks the production brew house on one side and an industrial compost business and rail yard on the other. Included with the rental is the 1,480-square-foot prefunction space equipped with a bar and a 430-square-foot event deck. The hall is named after the late Senator Linda Scheid, who helped pass the “Surly bill,” which first allowed breweries to sell beer on their production premises. The Boardroom, adjacent to the restaurant, offers an intimate setting for up to 20 people seated. Both spaces, which are Wi-Fi and A/V equipped, require a food and beverage minimum (via Surly’s farm-to-table catering menu and craft beer), and once those minimums are met, there is no additional rental fee. “We want everyone to enjoy this space,” Kuehl says, “not just the high rollers.”

The meetings and events industry doesn’t have an industry-wide ethical code, leaving planners to rely on their own personal code.

 

Remembering Carrie Donovan Ford’s contributions to Minnesota tourism.