VisitPITTSBURGH has developed a fun promotional campaign to get locals more involved with its “Pittsburgh. Mighty. Beautiful.” theme and tagline. The organization kicked-off the “Mighty. Beautiful.” campaign and contest at its Annual Meeting luncheon by asking attendees to think of a third word to describe the city, e.g. Mighty. Beautiful. Welcoming. Among the words being used to describe Pittsburgh were: Inspiring. Proud. Reinvented. Welcoming. Legendary. Innovative.