The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

Under this new Airport Exchange program, airport partners spotlight Newark in a number of ways, while the GNCVB promotes direct travel routes to those destinations through social media and the Getting Here section of Newark Happening—the CVB’s website

Partners include Bozeman Yellowstone International Airport in Belgrade Mont., where Newark promotions can be found on street pole banners and rack cards; Sarasota Bradenton International in Sarasota, Fla., features Newark on Sarasota’s website; and at John Wayne International Airport in Costa Mesa, Calif., where messaging on terminal monitors is posted.

“We are thrilled that airports were willing to work with us on an out-of-the-box approach to destination marketing,” says Lauren Hall, marketing director, GNCVB, “and hope that it will be a huge success for all parties. 

"We have always done it this way" just doesn’t cut it anymore. The landscape of meeting planning is going through a quiet revolution, and the old rules no longer apply. Instead, they are being replaced with new treatments from the once-sacred conference tote bag to the way chairs in the ballroom are arranged. We talked to meeting planners who are creating fresher, more authentic approaches to your average meetings.  

From “Same Old” to “Can’t Miss”

 

There is nothing like the energy of a college campus as students return for the fall semester. By the time Labor Day hits, many students are itching to get back to their friends and return to routine, even at the cost of exams, papers, and presentations. 

 

Lauren Bennett McGinty took over as executive director of Explore Minnesota Tourism in November 2021. The longtime Minnesota resident who moved here from Milwaukee when she was four has thoughtful reasons about why she remains in the North Star State.

“I moved to Minneapolis after I graduated from [Gustavus Adolphus College in St. Peter], and I put my roots down here,” she says. “I think a lot of it is I continue to find something new everywhere I go, and the people here are just wonderful. We have such a diverse and rich culture. I love everything about it.”