VisitPITTSBURGH has developed a fun promotional campaign to get locals more involved with its “Pittsburgh. Mighty. Beautiful.” theme and tagline. The organization kicked-off the “Mighty. Beautiful.” campaign and contest at its Annual Meeting luncheon by asking attendees to think of a third word to describe the city, e.g. Mighty. Beautiful. Welcoming. Among the words being used to describe Pittsburgh were: Inspiring. Proud. Reinvented. Welcoming. Legendary. Innovative.
Much like Oprah’s infamous reveal of free cars to those in her audience in 2004, Marilyn Denis—host of The Marilyn Denis Show—made an exciting announcement.
During her show—based in Canada—Denis explained she would give a Pittsburgh Getaway Package to all 75 audience members. Coordinated by VisitPittsburgh, the gift culminated Denis’ annual “10 Days of Giveaway” series.
Pennsylvania is becoming the place to be for 2015. Just last week, The New York Times ranked Philadelphia No. 3 on their 52 Places to Go in 2015 list. Pittsburgh was also honored by Condé Nast Traveler as one of the top three places worldwide to visit this year.