This year, the Arizona Office of Tourism created a “Grand Pitch” contest; the Sedona Chamber of Commerce & Tourism’s Sedona Secret campaign was recognized for the best marketing presentation. The prize was $100,000 in in-kind marketing funds.
The Arizona Office of Tourism said the contest supports destination marketing efforts and increases the economic benefits of tourism activity across over the state.
Sedona Secret 7 is a social media and digital campaign that sheds light on seven different categories of little-known sites in Sedona so visitors can explore the area like a local resident.
"We are extremely proud and honored to have been chosen as the winner of the new Grand Pitch contest," says Jennifer Wesselhoff, president/CEO, Sedona Chamber of Commerce & Tourism Bureau. "We are thrilled to begin working with the media sponsors to promote Sedona in off-peak seasons and to share some off-the-beaten path locations and adventures. The Sedona Secret 7 will launch in the winter 2016."
There were 17 total entries, and four finalists were able to present their idea to a team of judges during the July 13 general session part of the conference. Each team had eight minutes to present and then five minutes to take questions from the judges.
The judging panel was made up of representatives from the media partners that were sponsoring the prize. The Grand Pitch sponsors included Condé Nast Traveler, Expedia, Golf Digest, Off Madison Ave, Sojern, TripAdvisor and Travel Zoo. From there, it went to a vote between judges accounting for 25 percent and audience participation accounting for the other 75.