• Singer-songwriter Pete Ford Makes your Special Event One of a Kind

    FROM THE Winter 2016 ISSUE

    Strike a cord. 

Project Pete Ford is a one-stop music shop for any occasion: birthdays, weddings, Secretary’s Day—you name it. Since launching his business last year, Ford has written hundreds, if not thousands, of personalized serenades: first, selling them as last-minute presents to holiday shoppers at Ridgedale Mall in Minnetonka, and increasingly to corporate clients. 

From on-site performances to commercial jingles, Ford offers custom packages for a range of requests. He’s often asked to perform at award ceremonies. From his time at malls, he can compose a melody in just 15 minutes— though for events he asks for at least a week (usually, he gets closer to a month). Recently, Ford also began offering song-writing workshops to promote office collaboration. An event can include a live performance—often with audience participation, followed by a lyric-writing session.

“The goal is to use music as a way to get people to express their opinions and emotions, to have fun working together, to take in new perspectives,” says Ford. “It provides different ways of communicating, collaborating and just a way to open up new pathways.”

As the number of vaccinations across the country increases, the amount of live events and gatherings will hopefully rise with it. However, that doesn’t mean the way people gather will go back to normal instantly: there may be an adjustment period before bars, theaters, stadiums and churches are all full of people again.

 Spacing, social distancing, and creativity will be vital for planners and venues in the meantime, and tools like staging, seating, and more will be crucial for the execution of these.


—1.5 oz. Royal Foundry Craft Spirits Gin
—16 oz. nonflavored tonic
—4 apples, sliced and cored
—2 cinnamon sticks