Project Pete Ford is a one-stop music shop for any occasion: birthdays, weddings, Secretary’s Day—you name it. Since launching his business last year, Ford has written hundreds, if not thousands, of personalized serenades: first, selling them as last-minute presents to holiday shoppers at Ridgedale Mall in Minnetonka, and increasingly to corporate clients.
From on-site performances to commercial jingles, Ford offers custom packages for a range of requests. He’s often asked to perform at award ceremonies. From his time at malls, he can compose a melody in just 15 minutes— though for events he asks for at least a week (usually, he gets closer to a month). Recently, Ford also began offering song-writing workshops to promote office collaboration. An event can include a live performance—often with audience participation, followed by a lyric-writing session.
“The goal is to use music as a way to get people to express their opinions and emotions, to have fun working together, to take in new perspectives,” says Ford. “It provides different ways of communicating, collaborating and just a way to open up new pathways.”