There must be something that links great beer, meetings and events, and publishing. We’ve had a former art director and managing editor go over to the craft beer industry, with the later currently working as marketing and communications director for Indeed Brewing Company with locations in Minneapolis and Milwaukee. Receiving a recent press release about Indeed’s limited release of Giant for a Day Double—available in Minnesota, North Dakota and Wisconsin this March and April—prompted me to check in with my former colleague, Morgan Halaska.
I always think it’s fun when groups can hold a meeting and gathering a brewery, distillery or winery and follow it up with a tour, tasting and cocktail hour or reception. Morgan shared that there are several options for this kind of setup at Indeed’s original Northeast taproom
in Minneapolis, which is situated amongst artist studios and industrial railroad tracks in the heart of the Logan Park neighborhood. Groups can bring in their own food or book a caterer for gatherings. A list of preferred vendors makes it easy.
- The Main Taproom is available on Monday, Tuesday, Wednesday and Thursday before 2pm for daytime events and meetings, holding 70 seated and 100 reception-style. Play shuffleboard and choose from up to 16 beers on tap.
- The slightly smaller Ox Taproom, the brewery’s main private event space, is available every day of the week and features a mix of high- and low-table seating, as well as seating at the bar. Exposed brick and wood interiors make The Ox a cozy space for events of all kinds, holding 40 seated and 70 reception-style.
- Inspired by the surrounding railroads, The 400 Room is named after the Twin Cities’ 400 train that travelled 400 miles between Chicago and St. Paul in 400 minutes. This is great for board meetings or small retreats for up to eight seated. Rental of the room includes use of the A/V equipment, Nespresso machine and mini fridge.
Private 45-minute tours can be added on to any meeting or event for $150, with a maximum of 20 guests per tour. One complimentary drink per person is provided at the end of the tour.
Just in case all of this is getting you thirsty or if you are wondering about Giant for a Day Double IPA specifically, this beer taps into the roots of craft brewing and features artwork by Minneapolis artist Chuck U. “When we first began talking about making a double IPA, we all started reminiscing about the first time we tried our favorite DIPAs—Hopslam, Abrasive, Enjoy By, Pliny the Elder—and how much the DIPA nostalgia mirrored the time which we first fell in love with craft beer,” says Sales Director Ryan Bandy. “I think a lot of us have moved to drinking more pilsner and pale ales, but we got excited about making a DIPA again.”